Preliminary Task

Target Audience:
My target audience are sixth form students between the ages of 16 and 19 years of age. Get Ready! will be aimed at both males and females so it can appeal to the majority of the sixth form students. The target audience are in full time education, currently studying 3-4 subjects in sixth form such as business studies, media, maths, English and history etc. Some may also be currently in part time employment in things such as retail, bars and educational affairs. My target audience have very strong personalities, each one having different traits about them, but each all possess some of the same qualities such as; they enjoy life and school, are very confident, hard working, and friendly. They all have different hobbies and interests they like to participate in, these can range from sport such at football and netball, to after school clubs such as chess, science and art. Each one likes music, magazines and films but every one of them a different type (rock, r ‘n’ b, pop) or genre (horror, romance, comedy, action).

The target audience I am appealing to all have very hard work ethic and thrive to become the best they can possibly be, they attain good levels of achievement in all of their projects and essays. Home work in constantly on time and always to a high standard, they are very punctual for every lesson and respect not only the teachers and the people around them but themselves too. Being such a hardworking community, my target audience all have needs that Get Ready! tries to accomplish throughout the magazine; simple but rewarding needs such as; Advice as how to find a job, tips on how to keep on top of your studies and work, and directions as to which path they should follow in currently and in the future. Not just this but they need some alleviation to help them get through their studies and take some weight off their shoulders, instead of having the constant strain of school upon them. The target audience will find this magazine very useful because it will help them achieve their goals and show them how to do well in sixth form but at the same time have a little bit of fun, to balance it out between social life and school life.

Mission Statement:

Get Ready! Is a magazine aimed at sixth form student between the ages of 16 and 19. The style of the magazine is very laid back but very quirky at the same time, to appeal to a wider audience. Get Ready! aims to make sure sixth form students are equipped and well prepared for the current  and next chapters in life; it tries to enable the student who goes here to balance their school and social life. Get Ready! Knows how important it is to have a good work ethic and to be hard working, whilst at the same time having a fun and positive attitude. Get Ready! Is a free magazine and is distributed at the beginning of every month, to the common room where it is easily accessible by all the students who can pick up their free copy.

This magazine promises to deliver an educational and fun filled magazine that can be enjoyed and be useful to all; it promises to help its readers meet all the demands and challenges that sixth form  presents, and promises to feature a wide range of different articles and activities to meet everyone’s needs. Get Ready! Will discuss topics such as; Universities and jobs, fashion, social life and entertainment. These will be in the form of articles, interviews, and quizzes etc. The magazine will be very beneficial for the target audience because there will be many articles that can help them progress in sixth form, such as; top ten tips how to produce a good CV or advice from an educational agony aunt, this can help them decide what they want to be and what to do with their future. This will also give them the chance to get a good job and more experience to progress to be the best they can be. But more importantly it will help them balance out their social life and their school life so they do not get stressed and then find it hard to cope with all the pressure. The magazine will give them a sense of relief and security in an entertaining, informative and friendly package.