Target Audience:
My target audience are sixth form students between the ages
of 16 and 19 years of age. Get Ready! will be aimed at both males and females
so it can appeal to the majority of the sixth form students. The target
audience are in full time education, currently studying 3-4 subjects in sixth
form such as business studies, media, maths, English and history etc. Some may
also be currently in part time employment in things such as retail, bars and
educational affairs. My target audience have very strong personalities, each
one having different traits about them, but each all possess some of the same
qualities such as; they enjoy life and school, are very confident, hard working,
and friendly. They all have different hobbies and interests they like to
participate in, these can range from sport such at football and netball, to
after school clubs such as chess, science and art. Each one likes music,
magazines and films but every one of them a different type (rock, r ‘n’ b, pop)
or genre (horror, romance, comedy, action).
The target audience I am appealing to all have very hard
work ethic and thrive to become the best they can possibly be, they attain good
levels of achievement in all of their projects and essays. Home work in
constantly on time and always to a high standard, they are very punctual for
every lesson and respect not only the teachers and the people around them but
themselves too. Being such a hardworking community, my target audience all have
needs that Get Ready! tries to accomplish throughout the magazine; simple but
rewarding needs such as; Advice as how to find a job, tips on how to keep on
top of your studies and work, and directions as to which path they should
follow in currently and in the future. Not just this but they need some
alleviation to help them get through their studies and take some weight off
their shoulders, instead of having the constant strain of school upon them. The
target audience will find this magazine very useful because it will help them
achieve their goals and show them how to do well in sixth form but at the same
time have a little bit of fun, to balance it out between social life and school
life.
Mission Statement:
Get Ready! Is a magazine aimed at sixth form student between
the ages of 16 and 19. The style of the magazine is very laid back but very
quirky at the same time, to appeal to a wider audience. Get Ready! aims to make
sure sixth form students are equipped and well prepared for the current and next chapters in life; it tries to enable
the student who goes here to balance their school and social life. Get Ready!
Knows how important it is to have a good work ethic and to be hard working,
whilst at the same time having a fun and positive attitude. Get Ready! Is a
free magazine and is distributed at the beginning of every month, to the common
room where it is easily accessible by all the students who can pick up their
free copy.
This magazine promises to deliver an educational and fun filled
magazine that can be enjoyed and be useful to all; it promises to help its
readers meet all the demands and challenges that sixth form presents, and promises to feature a wide range
of different articles and activities to meet everyone’s needs. Get Ready! Will
discuss topics such as; Universities and jobs, fashion, social life and
entertainment. These will be in the form of articles, interviews, and quizzes
etc. The magazine will be very beneficial for the target audience because there
will be many articles that can help them progress in sixth form, such as; top
ten tips how to produce a good CV or advice from an educational agony aunt,
this can help them decide what they want to be and what to do with their
future. This will also give them the chance to get a good job and more
experience to progress to be the best they can be. But more importantly it will
help them balance out their social life and their school life so they do not
get stressed and then find it hard to cope with all the pressure. The magazine
will give them a sense of relief and security in an entertaining, informative
and friendly package.